Privacy policy

Last Updated: November 13, 2026

ezqara operates this online store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services").

This store is operated by Hubei Fancui Technology Co., Ltd. under the brand name ezqara and is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through our Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another individual.

Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact Details: Your name, residential address, billing address, shipping address, telephone number, and email address.

  • Financial Information: Credit card numbers, debit card numbers, financial account information, payment card details, transaction information, payment methods, payment confirmations, and other payment-related details.

  • Account Information: Your username, password, security questions, preferences, and account settings.

  • Transaction Information: Products you view, add to your shopping cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transaction history.

  • Communications with Us: Information included in communications you send to us, such as customer service inquiries and other correspondence.

  • Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage Information: Information regarding your interaction with our Services, including how and when you access, use, or navigate our website.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from You: When you create an account, visit or use our Services, communicate with us, place an order, or otherwise provide personal information.

  • Automatically Through Our Services: From your device when you use our products or services or visit our website, including through cookies and similar technologies.

  • From Our Service Providers: When we engage third parties to provide technology, operational support, or other services and they collect or process personal information on our behalf.

  • From Our Partners or Other Third Parties: Where applicable and permitted by relevant laws, we may receive personal information from business partners or other third-party sources.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Providing, Tailoring, and Improving the Services. We use your personal information to provide our Services and perform our obligations to you. This includes processing payments, fulfilling orders, remembering your preferences and products of interest, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, creating and managing customer accounts, arranging shipping, facilitating returns and exchanges, enabling product reviews, and providing a more personalized shopping experience. We may also use your information to better understand customer needs and improve our Services.

  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or postal mail, where permitted by applicable law. We may also display online advertisements for products or services on our website or other websites, including advertisements based on products you have previously purchased, added to your cart, or otherwise interacted with through our Services.

  • Security and Fraud Prevention. We use personal information to authenticate accounts, support secure payment and shopping experiences, detect and investigate possible fraudulent, illegal, unsafe, or malicious activities, protect public safety, and maintain the security of our Services. If you register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone else.

  • Communicating with You. We use your personal information to respond to inquiries, provide customer support, address order-related questions, assist with after-sales requests, and maintain our business relationship with you.

  • Legal Reasons. We may use personal information to comply with applicable laws and regulations, respond to valid legal processes or requests from law enforcement and government authorities, participate in legal proceedings, investigate potential violations, and enforce our applicable terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable legal requirements.

Such circumstances may include:

  • Shopify and Service Providers: We may share personal information with Shopify, vendors, and other third parties that perform services on our behalf, including information technology management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping services.

  • Business and Marketing Partners: We may share relevant information with business and marketing partners to support marketing services and advertising activities. For example, we use Shopify to support personalized advertising features involving third-party services based on your online activities across different merchants and websites. Our business and marketing partners process your information according to their own privacy notices. Depending on where you reside, you may have the right to direct us not to share certain information about you for targeted advertising and marketing based on your online activities across different merchants and websites.

  • At Your Direction or With Your Consent: We may disclose certain information when you direct us to do so, request such disclosure, or otherwise provide consent. Examples include sharing delivery information with shipping providers or information shared through social media widgets and login integrations.

  • Affiliates and Related Companies: We may share personal information with our affiliates or other entities within our corporate group for legitimate business purposes.

  • Business Transactions and Legal Requirements: We may disclose personal information in connection with business transactions, such as mergers or bankruptcy proceedings, to comply with applicable legal obligations, respond to subpoenas, search warrants, or similar legal requests, enforce applicable terms and policies, and protect or defend our Services, rights, customers, and other individuals.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our Services to provide and improve the platform and related services.

Information you submit through our Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than your country of residence, to provide and improve our Services.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests concerning your rights over the use of personal information for these purposes.

To learn more about how Shopify uses your personal information and the rights you may have, please visit:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may also exercise certain rights concerning your personal information through the following portal:

Shopify Privacy Portal:

https://privacy.shopify.com/en

Third-Party Websites and Links

Our Services may contain links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, we encourage you to review their privacy policies, security practices, and other applicable terms and conditions.

We do not guarantee and are not responsible for the privacy or security practices of such websites, including the accuracy, completeness, or reliability of information available on them.

Information you provide through public or semi-public platforms, including information shared on third-party social networking websites, may be visible to other users of those platforms and may be subject to their own privacy practices and policies.

The inclusion of external links on our website does not, by itself, imply an endorsement of the content, platforms, owners, or operators of those websites, except where expressly stated.

Children's Data

Our Services are not intended for use by children, and we do not knowingly collect personal information from individuals below the age of majority in their applicable jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, you may contact us using the contact information provided below to request that the information be reviewed and deleted where appropriate and legally permitted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

We take reasonable measures to help protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted to us may not be completely secure while in transit. We recommend that you avoid using unsecured communication channels to send sensitive or confidential information.

The period for which we retain your personal information depends on several factors, including:

  • Whether we need the information to maintain your account.

  • Whether the information is necessary to provide our Services.

  • Whether the information is required to complete a transaction.

  • Whether retention is necessary to comply with legal obligations.

  • Whether the information is needed to resolve disputes.

  • Whether the information is necessary to enforce applicable contracts and policies.

We retain personal information for as long as reasonably necessary for the relevant purposes or as otherwise required by applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information.

These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions permitted by applicable law.

  • Right to Access / Know. You may have the right to request access to personal information we maintain about you.

  • Right to Delete. You may have the right to request that we delete personal information we maintain about you, subject to applicable legal exceptions.

  • Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. In certain circumstances, you may have the right to receive a copy of personal information we maintain about you and request that we transfer it to a third party, subject to applicable exceptions.

  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information or the processing of your personal information for purposes considered to be "targeted advertising," as defined under applicable privacy laws.

  • Managing Communication Preferences. We may send promotional emails or other marketing communications where permitted by applicable law. You may opt out of receiving promotional emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send non-promotional communications, such as messages concerning your account, orders, transactions, and customer service inquiries.

Exercising Your Privacy Rights

You may exercise applicable privacy rights through the options available on our Services or by contacting us using the contact information provided below.

To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to information processed directly by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any privacy rights available to you under applicable law.

We may need to verify your identity before processing your request, as permitted or required by applicable law.

Where permitted by applicable law, you may designate an authorized representative to submit a privacy request on your behalf.

Before accepting a request from an authorized representative, we may require proof that you have authorized the representative to act on your behalf. We may also need to verify your identity directly.

We will review and respond to privacy requests within the timeframes required by applicable law.

Complaints

If you have concerns or complaints about how we collect, use, process, or disclose your personal information, please contact us using the contact information provided below.

We will review your inquiry and make reasonable efforts to address your concerns.

Depending on where you live, you may have the right to appeal our decision by contacting us again or to submit a complaint to your local data protection authority or another relevant regulatory body.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

This may occur because our Services are hosted by Shopify and may involve third-party service providers operating in different countries.

The data protection laws in those countries may differ from the laws applicable in your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized legal transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the destination country has been determined to provide an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our information-handling practices, business operations, website features, or applicable legal and regulatory requirements.

When changes are made, the revised Privacy Policy will be published on this page together with an updated "Last Updated" date.

Where required by applicable law, we will provide additional notice of material changes.

We encourage you to review this page periodically to remain informed about how we collect, use, and protect your personal information.

Contact

If you have questions about our privacy practices, this Privacy Policy, or wish to exercise any privacy rights available to you, please contact us through the following official channels:

Brand Name: ezqara

Legal Company Name: Hubei Fancui Technology Co., Ltd.

Customer Service Email: service@ezqara.com

Business Phone: +86-717-6740000

Business Address:

No. 6-3 Jiefang Road, Xiling District, Yichang City, Hubei Province, China.

For privacy-related inquiries, please describe your request clearly so that we can review and respond appropriately.

For inquiries concerning an existing purchase, please include your order number and the email address used during checkout.

Thank you for trusting ezqara. We value your privacy and are committed to handling personal information responsibly.